AKC Trust Takes Time

As the lead creative on the brand, for AKC Pet Insurance's "Trust Takes Time" commercial I guided the project from concept to completion. The spot highlights AKC's legacy of caring for pets throughout their lives, from new puppies to senior companions. My role involved shaping the creative vision, ensuring authentic storytelling, and capturing the emotional bond between pets and their owners. This project showcases my expertise in leading both internal creative teams and external production partners, crafting narratives that deeply resonate with audiences and reinforce AKC Pet Insurance as a trusted partner in pet care.