Ford: Essence Fest

Ford was proud to celebrate ten years of sponsoring Essence Fest and wanted to celebrate everyone's home away from home by creating an experiential house for fest goers to congregate in. The goal was to ensure each room provided a benefit for attendees to let them know how much Ford appreciated and supported them, while catering aesthetics on learnings that ensured we would provide maximum opportunities for social sharing. Our bright multicolored home came equipped with everything from tech stations, makeovers for professional head shots, as well as courtesy ride and drive shuttle services.