Felix: Cat Dad Club

For Father's Day, we rolled out a distinctive campaign to spotlight the unsung heroes of the pet world: cat dads. We designed sleek hoodies with built-in pouches for carrying their cats and teamed up with influencers to get the word out about #CatDadEnergy. Additionally, with each purchase, a portion of the proceeds was made to the Nashville Humane Association, helping cats in need find their future feline fathers.

Social Push

My team of designers and writers continued to expand our new illustrative visual language for the brand through engaging social posts. We aimed to break down stereotypes about cat parents, fostering a happier and more inclusive world for our audience. We injected plenty of personality through our caption work and internally produced video assets.

Influencer Support

By teaming up with well known cat dads like Derek Hough and Abram Engle, we successfully increased brand visibility and had cat dads proudly showcasing their new gear with media placements across different lifestyle touch points. Through our succesful run of the limited merch, almost $3k was raised for the Nashville Humane Association.