Bad Bunny X Corona Estéreo Beach

More than just a tour sponsor, we worked to integrate Constellation Brands’ Corona Beer seamlessly with Bad Bunny fans and give them a full 360 experience along his X10Pre tour.

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Concourse and VIP takeover

Before the show, guests would encounter brand ambassadors giving away Bad Bunny inspired sunglasses to wear during the show and the ability to take selfies or branded boomerangs on the spot. These would then be seeded on the jumbotrons throughout the night. We also let our brand partners leverage more key touch points by bringing in the Estéreo Beach look into the pre-show meet & greet.

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Last Toast

The key stone of this partnership however was our organic strategy executed every night at the end of the show when our artist, Bad Bunny, would raise his branded cup for a toast and asks crowds of thousands to join him.

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