Kellogg’s at South Beach Wine & Food Fest

After Pringles, Cheez-its and Town House were invited to showcase at SOBEWFF, we got to work carving out a space for Kellogg’s household brands in high brow wine society until we found the appropriate vehicle for such a paradox: a series of cheeky art galleries.

The Snack Gallery

We knew from experience and competitive research that consumers at the fest resonated with brands that provided finger foods and gave them an ample playground to take commemorative pictures for their social channels. From this we created three sophisticated hors d'oeuvres recipes using our brands and served each with a wine that paired perfectly, thus elevating consumer perception of the product’s possibilities. For social, guests who explored the foot print were welcomed with three different scenarios to take pictures, each tailored to different art approaches that aligned with the brands’ personalities.

The Footprint

While we were given a pretty large footprint, we challenged ourselves to create something literally out of the 30x30 box. Taking advantage of the open boundaries, we devised three photo rooms built around a T-shaped center construction with hedges lightly marking the corner bounds of the space.